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Jeffrey Dvorkin - Lessons for the CBC from NPR

3/24/2014

4 Comments

 
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One of the central points that has come up in this series – and that has been addressed in a number of the interviews - is that the crisis currently facing the CBC is really two-fold. Yes, it’s about funding, and the repeated budget cuts that have left the CBC short staffed, spread out, and unable to produce the same level of programming it once could. But more generally it’s also due to a loss of philosophy, the guiding sense of what at the end of the day, public broadcasting is all about.

This is true both within the confines of the CBC and for us as a country. Why does the CBC exist? What should its central role be? Is it to attract as many viewers and listeners as possible, or to examine the issues confronting us as citizens? Is it a mix? Whatever your stance, the idea of what the CBC is all about, has become rather muddled over the decades.  

This problem of purpose hasn’t just been occurring in the public sphere either. Take our newspapers and private broadcasters. What were once seen as businesses yes, but different types of businesses - ones which came with responsibilities of public interest - have now in almost every case become merely one part of much larger corporate conglomerates. And in the process, the sense of journalism and media as having greater social responsibilities has largely been lost to the dictates of profit. 

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That all of this should happen in an era when arguably it is more important than ever that we have public forums to explore the major issues confronting us as a society -  from climate change and internet surveillance to growing economic inequality - makes the diminishing of these public forums all the more problematic. To paraphrase David Suzuki, how are we as Canadians supposed to deal with the issues we’re facing if we don’t have a forum through which we can explore them?

In this context, Jeffrey Dvorkin has an interesting vantage point from which to examine the problems facing the CBC and to think about the role of public broadcasting. He’s spent his life in broadcasting and has held senior positions at both the CBC and at National Public Radio (NPR) in the United States. For a number of years he was a Managing Editor and Chief Journalist for CBC Radio in Toronto before he moved to America to work for NPR, first as the Vice-President of News and Information, and then as NPR's Ombudsman.

Jeffrey Dvorkin now heads the journalism program at The University of Toronto Scarborough campus, and frequently comments on media issues.

As you’ll hear in our interview, he has some interesting suggestions based on his time with NPR, (and seeing how they dealt with similar challenges) of how the CBC could be potentially re-imagined, both in terms of its funding model, and in how it goes about serving the Canadian public.

Hope you enjoy it. He’s my conversation with Jeffrey Dvorkin. Listen below!

4 Comments
Jean Simard
3/24/2014 05:21:37 am

You think it might have been a good idea to spell what NPR stands for??

Reply
Suzanne Blouin
3/24/2014 06:38:29 am

NPR stands for National Public Radio, a radio broadcaster in the United States which receives some funds from the central government but much more, I think, from private donors (who are named during broadcast).

Reply
Jean Simard
3/24/2014 06:11:27 am

I hope somebody is listening.. I tend to agree with Mr. Dvorkin..

Reply
Stained Glass Manchester link
7/19/2022 03:30:12 am

Hi nice readingg your blog

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