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Wade Rowland - Author of 'Saving the CBC'

12/4/2013

8 Comments

 
PictureWade Rowland
If you follow news around the CBC or have been listening to this series, you’ll know that these are exceptionally uncertain times for Canada’s Public Broadcaster.

After decades of being whittled away by budget cuts under successive Liberal and Conservative governments, the corporation has become so threadbare that when it was cut by an additional $115 million a year in 2012, it was forced to shutter bureau’s, cancel shows, and even introduce ads on CBC Radio Two, something that many say endangers the very spirit of public radio in this country.

Add to that the loss of NHL hockey broadcast rights to Rogers on the television side, and the gap in both prime-time programming and revenue that will follow as a result, and things have never been more bleak for the CBC - a distressing reality for those of us who care about public media, and feel that the CBC plays an invaluable role in this country as one of the few spaces we have as citizens to discuss the ideas, debates, and questions confronting us as a country.

But as the adage goes, in crisis lies opportunity, and that is certainly the belief of  Wade Rowland, the author of a short, and passionately persuasive book, called Saving the CBC.

And that title ‘Saving the CBC’ is not meant as an exaggeration, or metaphor, but rather an accurate description of just how high the stakes have become. Rowland believes that it is no longer a matter of decades,  but mere months, that will determine whether the CBC is around in anything more than name in Canadian society. 

Picture
Already one of the central tenants and predictions of Rowland’s book, that the CBC will likely lose NHL rights to one of its giant and enormously profitable private sector competitors, has come true. But though worrying, for Rowland this loss also present an opportunity for the CBC to re-think and re-focus on its mandate as a public broadcaster and the role it should serve in Canadian society.   

The book cogently lays out the context and factors behind the dire straights that the CBC currently finds itself in, and while the picture is certainly grim, the book also offers hope - that the CBC can once again become a true public service broadcaster, and serve as an invaluable social and cultural institution  for future generations of Canadians. Or at least it can if Canadians, who care about the CBC and believe in public broadcasting, seize this opportunity and mobilize to make their voices heard.

Wade Rowland spent decades in the broadcasting field himself, and held senior positions at both CTV, as well as the CBC -  where he was a senior executive in the network’s television news division. 

You can find his book Saving the CBC here, or visit his website for more articles he's written on the CBC and public broadcasting.

I spoke to Wade Rowland at the CIUT studios in Hart House at the University of Toronto. And just a note, the interview was originally recorded in August, before the NHL rights were awarded Rogers, which is why in the interview it’s still an open question. 

8 Comments
Janis Belgum
3/28/2014 09:30:25 am

I do want CBC radio to survive.

Reply
Sharon Highgate
3/28/2014 11:34:54 am

I like CBC. I'm sick & tired of govt. trying to get rid of it!!

Reply
Danda Panda
3/28/2014 12:26:22 pm

Public broadcasting is like a window to a nation's soul. CBC Radio is a fantastic service that should be expanded and radio drama reintroduced.

Reply
Sharon Daly
3/28/2014 02:47:44 pm

We need a sure fire way, to get Stephen Harper, and the Conservatives out in the next election, or preferably before.

Reply
William Tomlinson link
3/28/2014 11:33:21 pm

The CBC is THE public forum for discussion of nation issues and is therefore a pillar of Canadian democratic civic life. It's no wonder the Conservatives want to be rid of it.

Reply
jurgen wiechmann
3/29/2014 10:35:38 am

still the most interesting and intelligent broadcasting in Canada

Reply
Sheila Barrett
3/29/2014 11:29:21 am

I moved here from the U.S. in 1989 and I LOVED CBC. But now I feel it is getting Americanized to death. It's becoming more shallow every day. What can we do to get it back - I think the answer is putting our dollars back into it......why is it being taken away?

Reply
ross link
3/30/2014 08:01:19 pm

Analog radio is in grave danger as it is a very democratic tool....+the cutting/death of Canada's International short-wave CBC-Radio (SRI) is tragic especially now when that non-internet-dependant voice of reason could have been broadcasting to those in Russia in need of news of the outside world's opinions and support of the opposition forces inside Russia, in their difficult dangerous fight against the Putin=Stalin=Hitler axis

Reply



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